{"product_id":"calla-wireless-front-button-full-support-comfort-bra-1-1-free","title":"Calla – Wireless Front-Button Full-Support Comfort Bra + 1+1 FREE","description":"\u003cdiv class=\"section\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003eGoodbye Underwire. Hello All-Day Comfort.\u003c\/h2\u003e\n\u003cp\u003eYou take your bra off the second you get home. The wire digs in, the band rolls up, and your shoulders ache all day.\u003c\/p\u003e\n\u003cp\u003eCalla fixes this a new way. It snaps in the\u003cspan\u003e \u003c\/span\u003efront, so you never reach behind your back again.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0925\/5469\/0884\/files\/img1_TR_ba52ef78-9179-4049-8cb8-1396263d1e05.png?v=1783471538\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eNo hooks to fight. No wires to poke. No thin straps cutting into you.\u003c\/p\u003e\n\u003cp\u003eSoft cups and a wide back band hold you up and stay smooth — so you can forget you're even wearing it.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0925\/5469\/0884\/files\/img1_TL_cc08d9bf-c57d-4267-ab53-c42d7ba0e0ec.png?v=1783471538\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eWhy 10,000+ Customers Love Calla\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e✔ \u003c\/strong\u003e\u003cspan class=\"usp-headline\"\u003e\u003cstrong\u003eSnap It On In Front —\u003c\/strong\u003e No More Back-Hook Struggle\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e- The closure sits right up front, so sore shoulders and stiff hands can dress with ease in seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✔ \u003c\/strong\u003e\u003cspan class=\"usp-headline\"\u003e\u003cstrong\u003eReal Support —\u003c\/strong\u003e With Zero Wire\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e- Full-coverage cups and a 2X-wide back band lift and hold you, so nothing pokes and nothing spills.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0925\/5469\/0884\/files\/img1_BL_46d800b4-4a9e-4498-8b61-ed5adec4298d.png?v=1783471538\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✔ \u003cspan class=\"usp-headline\"\u003eNo More Rolling Band Or Back Bulge\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- The wide, smooth band grips gently and lies flat, so it won't ride up and won't show under your shirt.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e✔ \u003cspan class=\"usp-headline\"\u003eSoft, Cool Comfort All Day Long\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Made from soft microfiber cotton-blend fabric that feels light on your skin, so you stay comfy from morning to night.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0925\/5469\/0884\/files\/img3_TL_49f16504-7563-4016-9dd0-8a3e3efefc44.png?v=1783471538\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"faq section\"\u003e\n\u003ch2 class=\"section-label\"\u003eFAQ\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eWill it really hold me up without a wire?\u003c\/b\u003e Yes. 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